The very sluggish economy is forcing some companies to skip their annual Superbowl ads. But some firms are jumping at the chance to air their message to more than 100 million people. One of those companies is Denny’s. Why is Denny’s picking this year for its first Superbowl ad? What does it expect to gain from it? And will the ad be like? We ask Bill Ruby, Denny’s VP of Sales and Marketing.